FLUID FILM Indy Pole Day 2nd year Sponsorship News
June 06, 2011
Entering its second year of sponsorship with Infineon raceway for FLUID FILM Indy Pole Day 2011, FLUID FILM has already surpassed last year's accomplishments, doubling the participating dealers in its ticket giveaway and coupon program and donating over 600 tickets to charity organizations, including the Boys and Girls clubs of Sonoma. The fun starts at Infineon Raceway on June 24th during NASCAR, when the FLUID FILM booth will be generously handing out free sample cans and merchandise, including free tickets to the August 27th FLUID FILM Indy Pole Day for some lucky race-day fans (valued at $35 each).
FLUID FILM Indy Pole Day will be the highlight of the company's sponsorship, with the FLUID FILM girl waving the flag to start the qualifying event, serious race track signage and banners on display year-round promoting the product, and more sample and merchandise giveaways including a raffle for free hot laps. The day winds down with the winner circle presentation, with the FLUID FILM girl presenting the trophy to the day's lucky Pole Day winner, setting up the order for the Izod Indy Car race on Sunday.
About Eureka Chemical Company
Eureka Chemical Company, operating since the early 1940s and incorporated in 1953, produces the FLUID FILM® range of products, in a variety of easy-use, industry specific forms.
From its first seagoing use in the 1940s, FLUID FILM® has been proved in some of the most severe conditions; Industrial, agricultural, raw-terrain construction - even on the space shuttle. Modified over time to adapt to environmental and application considerations, it's non-toxic, non-hazardous, contains no solvents and is environmentally friendlier. FLUID FILM® continues to serve as the most effective corrosion control for industry, farming, industrial and transportation. The company continues as a family-owned business managed by descendants of the founding chemist.
For more information, visit the Company's website at www.fluid-film.com.
About Infineon Raceway
Infineon Raceway, located in the Sonoma Valley, is Northern California's premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Jim Russell Racing Driver's School. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE:TRK), a leading marketer and promoter of motor-sports entertainment in the United States.
Contacts
Infineon Raceway
John Cardinale, 707-933-3907