South San Francsco, Calif. – To all FluidFilm® users, distributors, dealers and members of the Eureka Family
As many of you know, behind the FluidFilm® brand of products, there is EUREKA CHEMICAL COMPANY, an American manufacturer with a great history. If Eureka stands for anything, it stands for continuity. This company has been in existence for more than 60 years and was founded by my grandfather and managed by my family ever since. It is with a deep sense of humility that after the recent loss of Eureka’s CEO, Ann Stanton, I assumed the chairmanship of Eureka, and it is with confidence that I embark on what will be the journey of a new generation. I am taking my new responsibility as Chairman of Eureka very seriously, keeping in mind the legacy conferred on me by my predecessors.
Here at Eureka, we are all very optimistic about the future and we want to reassure all members of the Eureka Family of our continued devotion to the production of quality products and to the service to our customers. Due to thoughtful succession planning, I am the sole owner of Eureka, so that none of the issues which sometimes trouble family owned businesses can occur. There is unity of ownership and unity of leadership at Eureka.
Ann’s foresight in advancing FluidFilm® presence in new markets will be continued and emphasized under my leadership. It is an exciting time and even though we are touched by grief, we will continue and expand on Ann’s and her predecessors’ vision for Eureka.
I am pleased to announce that we are devoting considerable effort to the growth of FluidFilm® brand recognition, among others through a two year collaboration with NASCAR® and IndyCar® (initiated by Ann) hosted at Infineon Raceway, which we believe will significantly increase our visibility in the automotive aftermarket and performance racing industries.
I seek any input you may have to offer and ask that you access our community site at www.fluidfilmworld.com. I believe that direct communication with our customers is essential. We have great respect for your comments and thoughts about our products, potential new products, new applications, or simply tips for users.
All of us at Eureka thank you for your patronage over the years. We look forward to many more years of exciting collaboration and growth.
Very truly yours,
Genevieve E. Hess, Chairman of the Board
EUREKA CHEMICAL COMPANY
Eureka Chemical Company, operating since the early 1940s and incorporated in 1953, produces the FLUID FILM® range of products, in a variety of easy-use, industry specific forms.
From its first seagoing use in the 1940s, FLUID FILM® has been proved in some of the most severe conditions; Industrial, agricultural, raw-terrain construction – even on the space shuttle. Modified over time to adapt to environmental and application considerations, it’s non-toxic, non-hazardous, contains no solvents and is environmentally friendlier. FLUID FILM® continues to serve as the most effective corrosion control for industry, farming, industrial and transportation. The company continues as a family-owned business managed by descendants of the founding chemist.