Entering its second year of sponsorship with Infineon raceway for FLUID FILM Indy Pole Day 2011, FLUID FILM has already surpassed last year’s accomplishments, doubling the participating dealers in its ticket giveaway and coupon program and donating over 600 tickets to charity organizations, including the Boys and Girls clubs of Sonoma. The fun starts at Infineon Raceway on June 24th during NASCAR, when the FLUID FILM booth will be generously handing out free sample cans and merchandise, including free tickets to the August 27th FLUID FILM Indy Pole Day for some lucky race-day fans (valued at $35 each).
FLUID FILM Indy Pole Day will be the highlight of the company’s sponsorship, with the FLUID FILM girl waving the flag to start the qualifying event, serious race track signage and banners on display year-round promoting the product, and more sample and merchandise giveaways including a raffle for free hot laps. The day winds down with the winner circle presentation, with the FLUID FILM girl presenting the trophy to the day’s lucky Pole Day winner, setting up the order for the Izod Indy Car race on Sunday.